What Is The Impossible Burger?

What Is The Impossible Burger?

An Impossible burger? Impossible? We get it. You may have a few questions. What makes a burger impossible? What is this burger made of? Should I be eating it?

Don’t worry. We are here to tell you everything you need to know about this impossible burger. 

As we all know, over the last few years the vegan industry has been booming, and, everyday pioneers of plant-based magic are bringing us new sparks of culinary genius. Basically, every day the vegan diet is getting a little bit tastier and we are 100% here for it. 

One of the biggest names to recently hit the vegan scene? The impossible burger. This plant-based meat burger, invented by the vegan genius Patrick Brown, has created a huge buzz among vegans, vegetarians, and even fast food joint regulars as it cooks, looks, and tastes exactly like real beef.

For those vegans looking for a vegan burger that hits that meaty spot with none of the cruelty or environmental impacts - the impossible burger may just have answered your prayers. Here is everything you need to know…

What Exactly Is The Impossible Burger?

what exactly is impossible burger 

The Impossible Burger is a plant-based meat alternative innovated by the brand ‘Impossible’. Succulent. Juicy. Oozing with savory flavor. With the flavor and texture of real meat, one taste of this plant-based patty and your tastebuds will be tingling. 

But, what’s inside this burger? The Impossible team has crafted their patty from soy and potato proteins. These proteins are combined to create the texture of real meat in a gluten-free mix. Coconut and sunflower oils have also been added to this recipe to create the meat-like sizzle and, the ingredients are binded in a legendarily thick patty - perfect for slabbing into your burger bun. 

The secret ingredient in this impossible recipe? Heme. The Impossible team has innovated their recipe to use heme, an organic (plant-based) compound that manages to capture that intense meat-like flavor, with none of the cruelty. Pretty cool, right?

What Makes The Impossible Burger So Special? 

What makes the Impossible Burger so unique is the ingredient we just mentioned: heme. Found in living organisms, this secret iron-carrying compound is what sets Impossible Burger apart from other veggie burgers as it makes plant-based burger meat “bleed” like a real beef when cut. 

Animals have heme in their bodies, however, the Impossible team has sourced it from the roots of soy plants to make their burgers not only delicious but also cruelty-free and sustainable. Turns out the impossible is possible! 

Is the Impossible Burger Nutritious?

Because the Impossible Burger does not actually contain any real meat, its nutritional content is very different from a traditional burger. In fact, in a lot of ways, the nutritional contents of the Impossible Burger knock meat-based originals out of the park! 

Check out this side-by-side comparison between a 113-gram serving of the Impossible Burger and an equal serving of a 90 percent lean beef burger.

The Impossible Burger

Beef Burger

Total Calories



Total Fat

14 grams

13 grams


9 grams

0 grams


19 grams

29 grams


3 grams

0 grams

Added Sugars

Less than 1 gram

0 grams


16% of the Daily Value (DV)

1% of the DV

Vitamin B12

130% of the DV

48% of the DV


30% of the DV

4% of the DV


2350% of the DV

4% of the DV


30% of the DV

12% of the DV


35% of the DV

32% of the DV


50% of the DV

48% of the DV


25% of the DV

16% of the DV


As you can see, there are clear differences between the Impossible Burger and the meat-based alternative. 

Now, we have to admit, the Impossible Burger is not perfect (it is, after all, a big hunk of plant-based meat). Actually, the sodium content of this patty is higher than a lean beef burger. However, in other ways, the Impossible burger comes up trumps. 

The Impossible Burger team has taken pride in making sure their burger patties are packed with vitamins and minerals, specifically vitamins and minerals that vegan and vegetarian diets often lack. For example, the Impossible Burger contains almost 3x the amount of Vitamin B12 than the average beef burger, and almost double the amount of Iron.

So, just like beef burgers, the Impossible burger is not as healthy as, say, a salad, but as an occasional treat, these plant-based patties definitely have more than just great taste to offer. 

Why Should I Opt For The Vegan Option? 

Not only does the Impossible Burger taste great, perfectly replicate meat texture and boast its own health benefits, there are also other BIG reasons for opting for this vegan option. 

It’s cruelty-free

Absolutely no animals were harmed in the production of the Impossible Burger. It may taste like meat but it certainly is not meat, so you can enjoy this plant-based alternative guilt-free, safe in the knowledge you have not supported the meat industry. 

It’s sustainable

Sustainability is at the heart of the Impossible Brand’s ethics, and, just by avoiding the meat industry the production of their burgers uses 87% less water, produces 89% less GHG emissions, and uses 96% less land. These all add up to make the Impossible Burger a heck of a lot better for the environment than any beef alternative! 

What Other Impossible Products Are Available? 

Like the sound of the Impossible Burger? Well, we have some more good news. 

The Impossible team has also innovated their impossible meat recipe to produce sausages, chicken nuggets, pork, and meatballs. These are all available to buy on the PlantX US website. They even come in different flavors! That’s pretty much all of our meals sorted for the rest of our lives then… Time to get scrolling! 


So, the Impossible team has proven themselves to be big-time innovators in the plant-based meat world. Their Impossible Burger patties are mind-blowing alternatives to meat that will truly make you forget about the real thing. And, with so many benefits for the environment and the animals (also well as nutritional benefits), it’s a no-brainer really. Time to give this burger a try!