Wall Street’s Hottest Fund Is Going All In On This $4 Trillion Market
HomePressWall Street’s Hottest Fund Is Going All In On This $4 Trillion Market
Wall Street’s Hottest Fund Is Going All In On This $4 Trillion Market
Blackrock, considered by many to be the undisputed king of Wall Street with $6.5 trillion in assets under management, hasn’t just gone off dirty fossil fuels ... It also appears to be going off meat, another of the industries that is being spurned by the multi-trillion-dollar ESG movement. Blackrock recently upped the ante on this megatrend by bumping its iShares Total U.S. Stock Market Index Fund stake in plant-based meat superpower, Beyond Meat (NYSE:BYND) by another 15.76%.
Wall Street was caught napping when BlackRock stole the investing throne earlier this year by being the only huge fund to recognize the ESG investing megatrend. The question now is whether Wall Street will be caught napping again … While the next megatrend takes shape. Picking up steady momentum over the past half a decade, a global pandemic shifted this trend into top gear. The trend is a plant-based lifestyle, and BlackRock is latching onto it in a big way. Not only has animal-based food been proven to contribute to climate change, it has also been linked to the spread of pandemics. And a plant-based diet isn’t the boring, tasteless vegan sacrifice it used to be. Now, it’s deliciously mainstream. And this trend really does go… “beyond” meat. The megatrend is an entirely plant-based lifestyle, and as big money such as BlackRock desperately searches for new places to park its billions of ESG-focused money, it could likely alight on this megatrend-focused company: PlantX Life Inc (CNSX:VEGA), the company that’s hoping to upend the $950-billion meat industry and the $4-trillion global food services industry … with plants. And the people behind it have disrupted markets before ... Infinitely Farther Than Beyond Meat In a megatrend, it’s not enough to limit oneself to plant-based meat, or to a single brand that consumers can either like or dislike. In a megatrend, it’s got to be bigger. It’s got to be a lifestyle. An entire “ecosystem”, which has now become the new ESG buzzword that rings loudly in the ears of big capital. That’s exactly what PlantX is, and it has started to storm this megatrend with a fast-paced series of deals and acquisitions designed to capture--and create--North American market share that is about much more than … the new meat. PlantX has its own plant-based food products, house plants, cosmetics, decor, pet food, and even its own celebrity chef. You can shop online for just about everything you can imagine that is plant-based, shop in a smart store, order plant-based takeout or find the best places to dine vegan.
And if plant-based meals failed to get the taste buds flowing in Vegan 1.0, super chefs latching onto the megatrend have changed all of that ... PlantX’s celebrity chef even makes meals for restaurants that have an urgent need to come up with more options for pandemic-panicked clientele that fear animal-based food.
Nor is the ESG trend about startups that don’t and may never profit (this isn’t Uber). Instead, it’s about zero waste, ultimate efficiency, and high margins. It’s about “curation”. For PlantX (CNSX:VEGA), that means profit margins that are beguiling because there aren’t any costs associated with inventory or warehouses, two of the biggest loss-making elements of the eCommerce sector. And with all the fantastic margins lined up, PlantX is on an acquisition and deal-making tear:
In early September, it closed a $30-million deal with San Diego-based Liv Marketplace to build and operate PlantX’s first brick-and-mortar retail location in California. That confirms a huge push into the United States, with a 4,515-square-foot store that will sell a line of over 5,000 plant-based products.
PlantX acquired UK-based Bloombox Club in late September, and it’s now on target to hit $4 million in gross revenue and is expected to do $20 million in revenue over the next 12 months.
That same month, PlantX cut a series of deals with specialty producers, grocers, and even LA-based celebrity chef Gregg Drusinsky.
It launched its own glacial water brand in September.
On October 8th, PlantX jumped into the $38.4-billion North American pet food industry by launching yet another vertical with Kirtana Inc. products.
It’s teamed up with Vancouver-based UpMeal, which has a Grade A kitchen. UpMeal prepares the chef-designed meals from PlantX, making PlantX profitable right out of the gate. They use FedEx to ship across Canada, with bulk meals going to a single address and then immediately disbursed by local courier.
With profit margins of 55% for plants, 40% for online food, and 35% for delivery, PlantX is profitable right out of the starting gate. It only started delivering meals to homes in April, and already it’s hit 10,000 meals. And by early next year, it expects to be rolling out in the United States, UK, and Europe. At the same time as it launches its first U.S.-based brick-and-mortar smart store in California. This is the next-gen tech startup: It’s ESG-focused ecosystems with tons of verticals for making money. And PlantX’s verticals are unlimited … Even more so when you consider that this is a community, not just a brand. It draws people into a digital plant-based space and keeps them there because--especially during a pandemic--human beings need a sense of belonging in something bigger than themselves. And this is definitely bigger ... Remember the $26B Pet Food Megatrend? Chewy Inc (NYSE:CHWY) was essentially created in a basement … By savvy teenagers who are now billionaires. These two teenagers created a dotcom delivery business in their basement. That business went on to become one of the biggest eCommerce businesses in Canada. And then it became Chewy.com. The pet food delivery company exploded on the scene, managing to steal half of Amazon’s market share in those segments. Sold by its creators for $3 billion to giant PetSmart and is now worth a stunning $26.4 billion and has cornered some 50% of the U.S. market, compared to Amazon’s 45%. Now Dollinger is looking to copy this idea, with PlantX--an idea vastly bigger than pet food. Dollinger also has pedigree having taken Namaste to north of a $1 billion valuation. And his potential market is also vastly bigger because it doesn’t just include pets--it includes every living being. And while Chewy.com has a limited number of verticals it can pursue, PlantX has zero limitations. The Seeds of A Lucrative Lifestyle Rethink Meat is now associated with poor health, shorter life-spans, the spread of disease … and pandemic. For many who weren’t considering a plant-based diet, the pandemic has changed that. Massive disruptions to the food supply chain gave us time to think as farmers were dumping produce and milk and culling animals when slaughterhouses shut down as COVID-19 breached their walls. Fears of pandemic spread by the animal-based food industry, from swine flu and bird flu to salmonella and E. coli have hastened our flirtation with a completely new, plant-based lifestyle. Just look at the pandemic-period retail sales for alternative meat alone:
And in Canada, too:
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