The Companies Beating Amazon At Its Own Game There’s a new $4.2 trillion trend taking over wall street, and it’s very bad news for tech giants like Amazon. The world’s e-commerce monolith may seem untouchable, but it's now lost market share to at least two companies as this trend takes off, and now a third company is set to repeat the play. Now, there’s a third specialized e-commerce ecosystem that seems poised to do it again.
The first two were diapers.com and Chewy Inc (NYSE:CHWY). They both exploded on the scene, managing to steal half of Amazon’s market share in those segments. Diapers.com became so successful that Amazon bought them out. Chewy.com spectacularly rose out of a basement dotcom into a pet supplies beast that was sold by its creators for $3 billion to giant PetSmart and is now worth a stunning $26.4 billion. Chewy has cornered some 50% of the U.S. market, compared to Amazon’s 45%. And it’s growing faster, too. But this story is about a lifestyle megatrend that’s got a dizzying number of revenue verticals. The megatrend is everything plant-based. The company is PlantX Life Inc (VEGA.CN). And this isn’t a passing, vegan “hippie” fad. It’s a megatrend that’s stealing market share from a global food services industry that could be worth as much as $4.2 trillion by 2024. It’s trouncing the $950-billion global meat industry. And it’s threatening to completely upend the players in the $26-billion food delivery sector. Meat is being replaced, and there are billions of dollars of opportunity to be found in its alternatives. But only for the company that can create an entire plant-based ecosystem. In other words, only for a company that can become the Amazon of the megatrend. That’s PlantX. The Planet-Based Evolution Mother Nature is back, and she’s ready to mint millionaires. We’ve evolved, and so have our eating habits. And the pandemic has hastened that evolution far faster than the market could have imagined. Meat is now associated with poor health, shorter life-spans, and the spread of disease.
There’s no going back now. Meat is now irrevocably associated with the potential for carrying disease, not to mention its growing association with a variety of health issues. The first five months of the pandemic led to widespread supply chain disruptions for food. In turn, farmers were forced to dump produce and milk and cull animals due to slaughterhouse slowdowns and closures as workers tested positive for COVID-19. That gave people time to think about the processing and distribution of food in our supply chain, as well as what it’s doing to our health. Aside from an endless list of diet-related chronic diseases, the animal-based food industry has been the source of multiple pandemics, from swine flu and bird flu to salmonella and E. coli. It’s also an incredibly detrimental force on the environment. From the air we breathe to the nutrients we put in our body, meat is killing us. There’s no going back now, even if it’s still a long road to complete plant-based nourishment. Meat is now irrevocably associated with the potential for carrying disease, not to mention its growing association with a variety of health issues. And plant-based is more than ever becoming not just something we eat, but a way of life. Just look at U.S. retail sales growth of plant-based meat alone during the initial months of the pandemic:
And then the Canadian:
While the initial panic-buying sobered up from March to April, it’s holding on to major gains--enough so that the trend now appears solidified. The pandemic may have destroyed businesses and entire industries, but it’s also created massive new opportunities--and getting in on the ground floor of a plant-based ecosystem company that aims to become like the Amazon of this megatrend is one of the best ones yet. Dizzying Verticals & Deal Flow This isn’t just a company--it’s an entire community. It’s an entire health lifestyle ecosystem. PlantX Life Inc (VEGA.CN) has its own plant-based food products, house plants, cosmetics, decor, pet food, and even its own celebrity chef. You can shop online for just about everything you can imagine that is plant-based, shop in a smart store, order plant-based takeout or find the best places to dine vegan.
It’s making plant-based meals for restaurants that have an urgent need to come up with more non-meat options for its pandemic-panicked clientele. And it’s deliciously mainstream.
Plant X recently acquired one of the leading plant-based companies in the UK--Bloomboxclub.com. Bloombox is on a tear, with sales skyrocketing amid the pandemic and $20 million in sales to prove it. Bloombox handles the curation for PlantX, which deals only with the best-in-class. They don’t hold inventory or maintain expensive warehouses. Ecommerce 2.0 is all about “curation”, not waste. In Canada, PlantX has teamed up with Vancouver-based UpMeals, which has a Grade A kitchen. UpMeals prepares the chef-designed meals from PlantX, making PlantX profitable right out of the gate. They use FedEx to ship across Canada, with bulk meals going to a single address and then immediately disbursed by local courier. By early next year, we expect it to be happening in the United States, as well. But there’s also a brick-and-mortar element. The PlantX flagship store, coming soon, isn’t your typical brick-and-mortar establishment. This store is cutting edge in every respect. There are no carts. No aisles packed with products. Instead, it’s all scan QR codes, and payments by smartphone or tablet. That means that in a tiny retail space, PlantX (VEGA.CN) can sell thousands of products. And because it’s an entire community … it draws people into a digital plant-based space that gives them a sense of belonging at a time when that is urgently needed. The deal flow has been extremely fast-moving. In early September, PlantX closed a $30-million deal with San Diego-based Liv Marketplace to build and operate PlantX’s first brick-and-mortar retail location in California. That confirms a huge push into the United States, with a 4,515-square-foot store that will sell a line of over 5,000 plant-based products. And a lineup of other deals …
PlantX acquired UK-based Bloombox Club in late September, and it’s now on target to hit $4 million in gross revenue.
That same month, PlantX cut a series of deals with specialty producers, grocers, and even LA-based celebrity chef Gregg Drusinsky.
It launched its own glacial water brand in September.
On October 8th, PlantX jumped into the $38.4-billion North American pet food industry by launching yet another vertical with Kirtana Inc. products.
Plant-based home meal delivery services started delivering in April and have already hit 10,000 meals.
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